You will plan and publish across our channels, cut work into formats that suit each platform, write captions that sound like a studio rather than a brand deck, and keep a running archive of what we ship. You will sit close to the people making the work, so the posts come from the process instead of a content calendar invented in isolation.

You will also report on what happened. Not vanity metrics for their own sake, but a short, honest read on what earned attention and what did not, and a guess at why.

We expect you to use AI where it genuinely saves time: transcribing, resizing, drafting variations, sorting an archive. We do not expect it to decide what we say. A generated caption is a starting point to argue with, never the thing that ships. If a post could have been written about any studio, it is not finished.

You will build identity systems end to end: type, colour, layout, motion principles, and the applications that prove the system works. You will sit in strategy conversations rather than receive their output, and you will be expected to argue for a direction with reasons a client can repeat internally.

You will also do the unglamorous half of the job well: documenting decisions, extending systems to surfaces nobody demoed, and making sure the work still holds when a junior marketer builds a slide at midnight.

AI belongs in your workflow, not in your judgement. Use it to explore territory quickly, clean up production tasks, and pressure test a direction. Then make the actual decisions yourself, because a model trained on what already worked is a poor guide to being distinctive. We will ask you which parts of a project were accelerated and which were authored, and we expect a clear answer.