Working with Syrens
Syrens is a brand strategy and design studio in New York. We build brand identities, websites, and product experiences for AI, frontier tech, and consumer companies. Below are the questions clients ask most often before starting a project.
How do you work with clients?
We work in three ways. Brand identity engagements are project-based and cover research, positioning, and a full verbal and visual system. Web design and development engagements run from information architecture through build and QA. Our creative subscription is a monthly retainer with unlimited design requests and 1–3 day turnarounds.
How long does a project take?
A brand identity typically runs 6 to 10 weeks. A marketing website runs 6 to 12 weeks depending on page count and content readiness. Combined brand and web engagements usually run 10 to 16 weeks. Creative subscription work begins within a week of kickoff.
What do projects cost?
Scope drives cost, so we quote every engagement after an intro call. As a reference point, brand identity engagements typically start in the mid five figures, website engagements are scoped by page count and build complexity, and the creative subscription is billed monthly and can be paused. Every proposal lists deliverables, milestones, and payment schedule before work begins.
What does your process look like?
Four phases. We discover and strategize through market and audience research, goal alignment, and a project roadmap. We design and prototype through wireframes, UX/UI, and brand systems. We develop and optimize for responsiveness and performance. Then we launch and support with post-launch monitoring, maintenance, and updates.
What do we receive at the end?
Brand engagements deliver a positioning platform, verbal identity, logo suite, typography, color system, and brand guidelines with production-ready files. Web engagements deliver a live, responsive site you fully own and can edit yourself, plus handover documentation and a training walkthrough.
Which industries do you work in?
AI, blockchain, venture capital, finance, legal, health, and entertainment. We work best with culture-driven companies navigating technical complexity, where the challenge is translating something genuinely new into language and design an audience can grasp quickly.
Where are you based, and do you work remotely?
Syrens is built in New York City and ships globally. Our core team works on Eastern Time and we collaborate remotely with clients across North America, Europe, and Asia. For New York and tri-state clients we are happy to work on site for workshops and key milestones.
How do we start?
Send a brief or request a 30-minute intro call. We will ask about your goals, audience, timeline, and budget range, then follow up within a few days with a proposal covering scope, phases, deliverables, and cost.