Salution Health
Salution Health
Industry
Industry
Health, AI
Health, AI
About
About
AI-powered vision care that connects what the eye reveals to the health of the whole body
AI-powered vision care that connects what the eye reveals to the health of the whole body
Problem
Problem
Salution Health was bringing AI-powered vision care to market, using the eye as a window into whole-body health. It needed a brand that could make a complex, data-driven technology feel human and approachable, earning the trust of patients and clinicians while standing apart in a crowded health-tech category.
Salution Health was bringing AI-powered vision care to market, using the eye as a window into whole-body health. It needed a brand that could make a complex, data-driven technology feel human and approachable, earning the trust of patients and clinicians while standing apart in a crowded health-tech category.
Salution Health was bringing AI-powered vision care to market, using the eye as a window into whole-body health. It needed a brand that could make a complex, data-driven technology feel human and approachable, earning the trust of patients and clinicians while standing apart in a crowded health-tech category.
Solution
Solution
Syrens built a brand identity and website around one idea: "The next great health innovation is in sight." Soft, luminous gradients evoke light and the iris, a Human and AI motif expresses the partnership at the heart of the product, and a calm typographic system keeps the science clear. The system carries across billboards, social, print, stationery and the product itself.
Syrens built a brand identity and website around one idea: "The next great health innovation is in sight." Soft, luminous gradients evoke light and the iris, a Human and AI motif expresses the partnership at the heart of the product, and a calm typographic system keeps the science clear. The system carries across billboards, social, print, stationery and the product itself.
Syrens built a brand identity and website around one idea: "The next great health innovation is in sight." Soft, luminous gradients evoke light and the iris, a Human and AI motif expresses the partnership at the heart of the product, and a calm typographic system keeps the science clear. The system carries across billboards, social, print, stationery and the product itself.
Project information
Project information
Salution Health is building AI-powered vision care that connects what the eye reveals to the health of the whole body. As the company prepared to bring its technology to market, it needed a brand that could make a sophisticated, data-driven product feel human, approachable and trustworthy, for patients and clinicians alike, without blending into the cool, clinical look of health tech.
Syrens built the identity around a single idea: "The next great health innovation is in sight." Luminous, light-filled gradients draw on the iris and the act of seeing, giving the brand warmth and optimism. A Human and AI motif puts the partnership between people and technology at the centre of the story, while a clean, restrained typographic system keeps complex science easy to understand.
The system was designed to flex from large-format billboards to social posts, business cards and the product interface, staying recognisable at every scale. The result is a brand that feels as considered and precise as the technology behind it, and as human as the care it delivers.
In partnership with Otherhood Agency. Icon design by Gert Designs.
Salution Health is building AI-powered vision care that connects what the eye reveals to the health of the whole body. As the company prepared to bring its technology to market, it needed a brand that could make a sophisticated, data-driven product feel human, approachable and trustworthy, for patients and clinicians alike, without blending into the cool, clinical look of health tech.
Syrens built the identity around a single idea: "The next great health innovation is in sight." Luminous, light-filled gradients draw on the iris and the act of seeing, giving the brand warmth and optimism. A Human and AI motif puts the partnership between people and technology at the centre of the story, while a clean, restrained typographic system keeps complex science easy to understand.
The system was designed to flex from large-format billboards to social posts, business cards and the product interface, staying recognisable at every scale. The result is a brand that feels as considered and precise as the technology behind it, and as human as the care it delivers.
In partnership with Otherhood Agency. Icon design by Gert Designs.