Good Behavior
Good Behavior
Industry
Production
About
Commercial production studio in Los Angeles making film and branded content for agencies and brands
Industry
Production
About
Commercial production studio in Los Angeles making film and branded content for agencies and brands
Industry
Production
About
Commercial production studio in Los Angeles making film and branded content for agencies and brands
Problem
Good Behavior needed a brand identity as sharp and irreverent as the work they produce, one that would be instantly recognizable in a commercial production landscape full of generic, forgettable presences.
Solution
Syrens built an utterly ownable identity anchored by a diabolical cherub mascot, strategic mischief made visual. Extended into a website that showcases their spots and press accolades with wit and polish, the brand established Good Behavior as a distinctive force from day one, earning an Ad Age A-List placement within its first year.
Project information
Good Behavior isn’t just a production studio; it’s a meticulously crafted operation where impeccable manners meet wickedly funny advertising. Their utterly ownable brand, strategically poised for instant recognition, features a diabolical cherub enjoying a nonchalant smoke, a cheeky mascot reminding them to take work seriously, not themselves. This visual embodies strategic mischief and a rebellious edge, ensuring Good Behavior sticks like a perfect punchline.
This standout identity extends to their website, a powerful showcase. It presents noteworthy spots and press accolades with unparalleled wit and polish.
Ad Age named Good Behavior to their vaunted A-List in 2025. As Ad Age noted, “Good Behavior launched only last June, but the production company quickly made its mark… Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior.”
Problem
Good Behavior needed a brand identity as sharp and irreverent as the work they produce, one that would be instantly recognizable in a commercial production landscape full of generic, forgettable presences.
Solution
Syrens built an utterly ownable identity anchored by a diabolical cherub mascot, strategic mischief made visual. Extended into a website that showcases their spots and press accolades with wit and polish, the brand established Good Behavior as a distinctive force from day one, earning an Ad Age A-List placement within its first year.
Project information
Good Behavior isn’t just a production studio; it’s a meticulously crafted operation where impeccable manners meet wickedly funny advertising. Their utterly ownable brand, strategically poised for instant recognition, features a diabolical cherub enjoying a nonchalant smoke, a cheeky mascot reminding them to take work seriously, not themselves. This visual embodies strategic mischief and a rebellious edge, ensuring Good Behavior sticks like a perfect punchline.
This standout identity extends to their website, a powerful showcase. It presents noteworthy spots and press accolades with unparalleled wit and polish.
Ad Age named Good Behavior to their vaunted A-List in 2025. As Ad Age noted, “Good Behavior launched only last June, but the production company quickly made its mark… Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior.”
Problem
Good Behavior needed a brand identity as sharp and irreverent as the work they produce, one that would be instantly recognizable in a commercial production landscape full of generic, forgettable presences.
Solution
Syrens built an utterly ownable identity anchored by a diabolical cherub mascot, strategic mischief made visual. Extended into a website that showcases their spots and press accolades with wit and polish, the brand established Good Behavior as a distinctive force from day one, earning an Ad Age A-List placement within its first year.
Project information
Good Behavior isn’t just a production studio; it’s a meticulously crafted operation where impeccable manners meet wickedly funny advertising. Their utterly ownable brand, strategically poised for instant recognition, features a diabolical cherub enjoying a nonchalant smoke, a cheeky mascot reminding them to take work seriously, not themselves. This visual embodies strategic mischief and a rebellious edge, ensuring Good Behavior sticks like a perfect punchline.
This standout identity extends to their website, a powerful showcase. It presents noteworthy spots and press accolades with unparalleled wit and polish.
Ad Age named Good Behavior to their vaunted A-List in 2025. As Ad Age noted, “Good Behavior launched only last June, but the production company quickly made its mark… Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior.”