Good Behavior
Good Behavior
Industry
Industry
Production
Production
About
About
Commercial production studio based in Los Angeles
Commercial production studio based in Los Angeles
Problem
Problem
Good Behavior needed a brand identity as sharp and irreverent as the work they produce, one that would be instantly recognizable in a commercial production landscape full of generic, forgettable presences.
Good Behavior needed a brand identity as sharp and irreverent as the work they produce, one that would be instantly recognizable in a commercial production landscape full of generic, forgettable presences.
Solution
Solution
Syrens built an utterly ownable identity anchored by a diabolical cherub mascot, strategic mischief made visual. Extended into a website that showcases their spots and press accolades with wit and polish, the brand established Good Behavior as a distinctive force from day one, earning an Ad Age A-List placement within its first year.
Syrens built an utterly ownable identity anchored by a diabolical cherub mascot, strategic mischief made visual. Extended into a website that showcases their spots and press accolades with wit and polish, the brand established Good Behavior as a distinctive force from day one, earning an Ad Age A-List placement within its first year.
Project information
Project information
Good Behavior isn't just a production studio; it's a meticulously crafted operation where impeccable manners meet wickedly funny advertising. Their utterly ownable brand, strategically poised for instant recognition, features a diabolical cherub enjoying a nonchalant smoke—a cheeky mascot reminding them to take work seriously, not themselves. This visual embodies strategic mischief and a rebellious edge, ensuring Good Behavior sticks like a perfect punchline.
This standout identity extends to their website, a powerful showcase. It presents noteworthy spots and press accolades with unparalleled wit and polish.
Ad Age named Good Behavior to their vaunted A-List in 2025. As Ad Age noted, "Good Behavior launched only last June, but the production company quickly made its mark... Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior."
Good Behavior isn't just a production studio; it's a meticulously crafted operation where impeccable manners meet wickedly funny advertising. Their utterly ownable brand, strategically poised for instant recognition, features a diabolical cherub enjoying a nonchalant smoke—a cheeky mascot reminding them to take work seriously, not themselves. This visual embodies strategic mischief and a rebellious edge, ensuring Good Behavior sticks like a perfect punchline.
This standout identity extends to their website, a powerful showcase. It presents noteworthy spots and press accolades with unparalleled wit and polish.
Ad Age named Good Behavior to their vaunted A-List in 2025. As Ad Age noted, "Good Behavior launched only last June, but the production company quickly made its mark... Agencies including Mischief @ No Fixed Address, BBDO, Deutsch, Saatchi, The Martin Agency and Dentsu all lined up to work with Good Behavior."