Her Planet Earth
Her Planet Earth
Industry
Industry
Environmental
Environmental
About
About
An impact-driven platform mobilizing women through adventure, storytelling, and environmental action
An impact-driven platform mobilizing women through adventure, storytelling, and environmental action
Problem
Problem
Her Planet Earth had a growing global mission but needed a refreshed identity and digital presence to unify its campaigns, reflect its scale, and communicate its purpose clearly across both digital and physical touchpoints.
Her Planet Earth had a growing global mission but needed a refreshed identity and digital presence to unify its campaigns, reflect its scale, and communicate its purpose clearly across both digital and physical touchpoints.
Solution
Solution
Syrens partnered pro-bono to evolve the logo, expand the color and typography system, and reimagine the website, extending the identity into expedition-specific designs and an on-demand merchandise platform. The result is an identity that feels powerful and feminine, honoring the spirit of adventure and purpose driving its community.
Syrens partnered pro-bono to evolve the logo, expand the color and typography system, and reimagine the website, extending the identity into expedition-specific designs and an on-demand merchandise platform. The result is an identity that feels powerful and feminine, honoring the spirit of adventure and purpose driving its community.
Project information
Project information
Her Planet Earth, a non-profit empowering women to lead climate action, sought a refreshed identity and digital presence that could reflect its growing global mission. Known for organizing all-female expeditions funding environmental initiatives, the organization needed cohesive assets to unify its campaigns and communications.
Syrens partnered with Her Planet Earth on a pro-bono basis to refine and modernize its brand. We evolved the logo to retain its organic connection to Earth while introducing a cleaner, more contemporary form, expanded the color palette and typography system, and reimagined the website to clearly convey the organization’s purpose.
The collaboration extended to expedition-specific designs—t-shirts, flags, and an on-demand merchandise platform—ensuring the brand remains consistent across digital and physical touchpoints. The result is an identity that feels both powerful and feminine, honoring the spirit of adventure and purpose that drives its community of women change-makers.
Her Planet Earth, a non-profit empowering women to lead climate action, sought a refreshed identity and digital presence that could reflect its growing global mission. Known for organizing all-female expeditions funding environmental initiatives, the organization needed cohesive assets to unify its campaigns and communications.
Syrens partnered with Her Planet Earth on a pro-bono basis to refine and modernize its brand. We evolved the logo to retain its organic connection to Earth while introducing a cleaner, more contemporary form, expanded the color palette and typography system, and reimagined the website to clearly convey the organization’s purpose.
The collaboration extended to expedition-specific designs—t-shirts, flags, and an on-demand merchandise platform—ensuring the brand remains consistent across digital and physical touchpoints. The result is an identity that feels both powerful and feminine, honoring the spirit of adventure and purpose that drives its community of women change-makers.